The Great Digital Debate
Join some of the world’s experts to hear their opinions on the age old debate of how much time you should be spending on your digital channels versus traditional media. Participants will each share their thoughts before we open up to a panel discussion with questions and comments from attendees.
I’m a digital media specialist with proven history of building sustainable digital fundraising programmes for some of the most amazing humanitarian organisations in the world.I got started in digital early, building websites, SEO and email campaigns back in the late 1990s, making some cash when I was still at University. My first experience in the charity sector was in 2005 when I helped an international development charity launch virtual gifts online together with a paid digital marketing strategy that generated over £1million in the first 60 days (against a target of £10,000)From there I went on to revamp one of the largest conservation charities’ digital team and infrastructure, doubling online revenues and launching one of the most successful charity iPhone apps which generated over 1million downloads in it’s first year.For the past 7 years I’ve been helping international humanisation organisations scale their paid digital media programmes. For example I helped an international children’s charity invest over $10million a year in paid digital media at over a 3:1 return, including launching a paid digital media programme in China that grew 1,000% in 5 years, recruiting 10s of thousands of monthly donors.