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May 23, 2020

4 Ways To Stop Supporters Unsubscribing

You know that feeling? When you write to your mailing list and someone unsubscribes? Your stomach turns, your eyes water up, and for a brief moment you consider e-mailing them to ask, “Why don’t you love me anymore?” But remember, good fundraising isn’t about making everyone care about you…it’s about caring for the few that […]

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