Sian Norris is a fundraiser copywriter, writer and journalist. She has worked on individual giving campaigns for leading UK and international charities including Macmillan Cancer Support, Greenpeace, Amnesty International, UNHCR, Cystic Fibrosis Trust, Christian Aid and many more. She is a regular contributor to the Guardian, the i, openDemocracy 50:50, Prospect UK, Tortoise and politics.co.uk, reporting on women’s and LGBTIQ rights. She’s a published fiction writer and her novel is currently on submission.
Copy: The good, the bad, the ugly and how to tell them apart
Does the sight of a blank page send you into a panic? Do you find yourself thrust into the role of copywriter on a regular basis? Are you asked read and review copy as part of your job? How do you tell good copy from bad? And what rules should you follow to ensure your messaging is as persuasive as possible?
With over a decade of fundraising copywriting experience, Annetta Murphy and Sian Norris will take you through the techniques of powerful copy and share practical tips about how to critique writing, and write copy that gets the best results for your charity. Attendees will leave the session with practical tips on how to critique fundraising copy and write campaigns that encourages donors to open up their hearts and their cheque books.