Over several sessions, Ken will be covering:
- Why I love individual giving: two case histories 40 years apart.
- What all fundraisers need to know: history and the fundamentals/treasures from our past/ the best of the best.
- Legends of direct response: from Ogilvy to Hopkins and much more.
- Press ads, direct mail, inserts and door-drops. Formats, formulae and testing.
- Direct Mail essentials: the tutorials of Jerry Huntsinger plus the world’s best swipe file.
- Storytelling to change the world: Make a Wish/ Amnesty.
- Face-to-face. Sense. Reprieve. Covid-19.
- Delivering donor love and a great supporter experience, consistently.
- Celebrating fundraising creativity and inspiration. www.sofii.org and IWITOT.
- The complete individual giving fundraiser.
