‘Cancel everything!!’ they wailed. ‘NO,’ we cried. ‘Do MORE!’ Yes, it was the start of a pandemic. But what Irish NGO Trócaire learned and implemented in the weeks following the outbreak of coronavirus DOUBLED individual giving and exploded new-donor recruitment. These tactics and timeless takeaways — from smart leadership and critical decision-making to the nuts and bolts of winning creative — are bundled into this 90-minute masterclass for you to bring back to your non-profit and prosper, too (starting today!).