Beate runs fundraising agency b.bold out of Oslo, Norway. She’s a fundraising strategy all-rounder, but particularly specialises in digital fundraising: non-profit web design, content strategy and social media, and she loves to share what she learns along the way. Before starting her own company, Beate headed digital fundraising at the Norwegian Cancer Society for six years. This is where she discovered that her big passion in life is a well-designed donation form.
Optimise your website for donations: The tips, tricks and designs that will bring in more money
Visitors to your website are interested in your work. So why do few end up donating? Usually one of two reasons: 1. We have not asked them, or 2. We’ve made it too hard. Beate will show you how to fix both. Through practical examples like the redesign of WWF Norway’s website, you’ll look through the eyes of your donors to learn how to inspire action. Improving forms and landing pages frequently sees double digit percent increases in donations. Learn how to avoid common pitfalls, and bring #donorlove into your webdesign. You’ll learn techniques and tools to turn well-wishers into donors.