DATES
Hosted by
Cindy Wagman
and
Alice Ferris
Times are EDT
Hosted by
Jen Love
and
Mark Phillips
Times are BST
Hosted by
Michelle Berriman
and
Sebastian Grodd
Times are AEST
Room 1
10.00 – 11.30am
Session 1
Session 2
Case study about building a digital program from scratch
*
11.30 -1.00
Session 3
Ten keys to finding, recruiting and retaining individual donors Part 1
Ken Burnett on direct response
Session 4
The Pandemic Pivot – Realigning Your Legacy Program to COVID-19
*
1.00 – 2.00pm
Session 5
Ten keys to finding, recruiting and retaining individual donors Part 2/3/4
Ken Burnett on direct response
Session 6:
Fundraising in 2021 – What We Need To Do Now To Prepare For The New Normal
*
2.00 – 3.00pm
Session 7
Ten keys to finding, recruiting and retaining individual donors Part 5/6
Ken Burnett: on direct response
Session 8
Kimberly Blease, Mandy Walsh & Rachel Hunnybun
*
3.00 – 4.30pm
Session 9
Ten keys to finding, recruiting and retaining individual donors Part 7/8
Ken Burnett: on direct response
Session 10
Donor Love: Brain, Data, and Experience to Supercharge Your Donor Retention
*
4.30pm
Session 11
Ten keys to finding, recruiting and retaining individual donors Part 9/10
Ken Burnett: on direct response
Room 2
10.00 – 11.25am
Masterclass 1 (Sponsored by BlueFrog)
From Shock to Exponential Growth:
*
11.25 – 12.40
Masterclass 2: (Sponsored by Blakely)
*
12.40 – 2.10pm
Masterclass 3: (sponsored by Flat Earth Direct)
Digital growth during an emergency – pandemic edition
*
2.10 – 4.05pm
Masterclass 4: (sponsored by Good Works)
Decision science techniques that will transform your Legacy DMs
Dana Segal and Ligia Pena
Bonus Sessions
How to turn unsexy offers into fundraising asks that pull in the dollars
Optimising your website for donations
Copy: The good, the bad, the ugly and how to tell them apart
Annetta Murphy & Sian Norris
How to write a fabulous case for support
Instant storytelling through strategic design
3 things that will make your fundraising a whole lot more effective
5 fundraising life hacks that will make your work better – and easier
Telephone fundraising in a time of remote working
Daryl Upsall & Raquel Gutiérrez
A fireside chat: how to get what you need from your fundraising agency (and still like each other)
Jonathon Grapsas & Claire Baxter
There & Back Again: What we learned in 365 days of lead generation on Facebook
Charlotte Field & Nena Trivedi
